Intelligent Business
![]() Developed together with The Economist, this four-level Coursebook has been designed for learners who may not have much business experience or knowledge. It provides classroom-based material with authentic, graded articles from The Economist that have been benchmarked against the Cambridge BEC exams.
The Coursebook includes a Career Skills syllabus that develops key career-related communication skills. This is supplemented by a Culture at Work feature in every unit that raises students' awareness of how cultural differences can affect communication between people of different nationalities.
In addition, the Coursebook includes a Dilemma and Decision section in every unit that asks students to consider and then solve an authentic business dilemma.
The Coursebook comes with a Style Guide booklet providing support on common forms of business correspondence such as email, letters and memos.
打开Intelligent Business的任何一课,你的感觉就像在阅读The Economist《经济学人》杂志一样,因为这是一套我们与The Economist共同开发的教材,内页的风格与The Economist的风格一致。
Coursebook专门为没有或很少商务经验和知识的学习者设计。书中阅读部分的文章都是从The Economist中科学精选的从易到难的真实语言资料。
每一单元都有一个Career Skills(职业技能)部分,帮助学习者提高与职业相关的技能(比如,如何做简短演讲)。
单元中的Culture at Work(职业文化)部分则侧重建立学习者的文化意识,帮助学习者明白文化差异可能给在不同文化背景的公司中工作的员工带来的影响。
单元中的Dilemma and Decision(困境与决定)部分则为学习者提供了很多真实的商业案例,并要求学习者通过思考、讨论来解决这个真实的商务困境。
每本Coursebook后面都附了一本Style Guide(文体指导),针对常见的商务信函的各种问题给与简单而清晰的说明。
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